MIRUM ZERO
MIRUM ZERO
Empowering people to drive positive environmental change in the workplace
Empowering people to drive positive environmental change in the workplace
SKILLS
Product Strategy, User Research, Information Architecture, Interface & Interaction design
ROLE
Information architecture, Interface & interaction design, Usability testing
DELIVERABLES
Sitemap, User Journeys, Wireframes, Clickable Prototypes, Usability Testing
DELIVERABLES
Sitemap, User journeys, Wireframes, Clickable prototypes, Annotated designs, Design System
01 SNAPSHOT
Creating a safe space for employees to encourage company decision-makers to ignite change
This internal project wanted Mirum employees to feel confident promoting more sustainable ways of thinking and working at work. We knew that people wanted change in the way we commute, use stationery, manage waste, order food and talk about sustainability at work. But it's also easy to feel powerless and defeated.
So we came up with an app concept where employees could team up and suggest change-driven initiatives that Mirum decision-makers would have to implement.
This project is still work in progress. Please get in touch to know more.
Working in tandem with a UI Designer for three months, I brought Chocolatory's physical pop-up concept to the digital world. The result: a webshop with tailored designs for people to create their KitKat bars, make their own gift box selection and browse KitKat's Limited Editions.
02 ROLE
Working with a team of Strategists and a Copywriter, I defined the concept of the app before bringing to life its information architecture, interface and storytelling elements.
Product strategy
Relying on findings from interviews with employees, I defined the app's key goals and concept to address the user challenges and company culture.
I defined the sitemap and the five key user journeys to turn Chocolatory's product offering into a smooth user experience.
Experience framework
I set the UX foundations – defining the user goals, key functionalities and main user flows as well as the information architecture of the app.
Interface design
Sketching sessions with a UI Designer and Copywriter allowed for the definition of the app's interface and the concept's storytelling
NEXT PROJECT
Turning KitKat’s pop-up stores into an online shop experience
